How to Become Good at Everything - Volume 1, Chapter 3
Become A Closer
Starting projects, coming up with great ideas, solving world hunger; all these are great, but if you can’t deliver there’s no point to them. You need to finish, you need to become a closer. Now when working with a team hopefully you have one of these people. You’ll have your great thinkers, your innovators, and your work horses, but if you have one guy (or gal) that can organize and keep the team towards the final goal you’ll “get ‘r done.” They may get a good chunk of the credit from the outside, but these types of people are invaluable.
The reason I am writing of this is because during this past week my direct boss sat me down and had a discussion about this very topic. (I don’t believe he reads this blog so I won’t hold back on any of my comments.) As I mentioned before I work as a biomedical engineer for a research and development company called Tissue Genesis, Inc. The company is 4 years old and 4 years into development of a perfusion system for cell culture in the research and clinical areas. I came in a year ago with the hopes to take what an outside engineering group built and designed and redesign it so it would work and be able to be brought to market. I came in and redesigned the disposable part (there is two disposable parts and two durable) within the first 4 months and one of the durables within 6. It took a lot of work but I learned a heap load in the process. Our goal was within 8 months of my arrival to bring it to market. Way too lofty of a goal considering all the molding and testing that needed to be done. To make a long story short it has now been a year and a half and we still don’t have the product to market.
Many other things were wrong with the product and we have been working feverishly to weed them out as best as possible, but we still don’t have a sale as a company. Now I’m not going to sit back and take all the blame here. I was a new engineer fresh out of college and to expect me to come in a completely redesign a product and deliver it for sale is out of the question. I also don’t think anyone expected that. However I do think I missed an opportunity to do just that, deliver big, and I could have taken better approach to capitalize on it.
With that said my new goal of 2006 is to become a closer. What do I mean by that? Let me steal the analogy my boss used. It’s like in a football game where your workhorses, fullback, tightend, and lineman, have gotten you all the way down to the 2 yard line. They sprained their ankles, gotten bruised and bashed, and smashed their ribs over the middle, but they’re unable to punch it into the end zone. That’s where you bring in your stud running back who knows what the end zone tastes like. He passes the goal line and everyone remembers the score. The thing that rang in my head was closing. I have worked really hard over the past year but have only delivered some decent ideas and an almost saleable product. There’s a good chance TGI will bring in an engineer with a little more experience to close it out and get the product to market.
HELLO OPORTUNITY!!!!!!!!!!!!!!!
If I haven’t woken up to smell the roses now is a good time to do it. I have to close the deal, close the product, and make TGI some money. I have a great opportunity and work with some great people whom can help us make this happen. I just have to realize that,…. realized.
I. Noticing the opportunity
Like I just said, you have to realize the opportunity is there and take it. A lot of people might think this is the most important step to becoming a closer and I sort of agree. There may be many chances to see it but realizing the opportunity is there is not the same. You could be working on a project for well over a year, know that something has to get done, try to take hold of the situation many times and still not realize the opportunity (sound familiar). I was given sort of a second chance to deliver. Literally. My boss took me aside and said, hey, “I don’t have time to be chasing down all the loose ends on this project. We may bring in someone to do just that, another higher-up, but you have a chance to close the deal you might say. You have a chance to be the guy to deliver the product.”
That was too easy, but finding your opportunity could be just as simple. Signs to look for it are:
1. Disgruntled people saying “when will this end”
2. A current leader that is being pulled farther and farther away from a project- here’s where you can kindly say “Let me take some of the burden”
3. Something that gets you excited - not always a winner but at times will coincide with opportunity
4. Listen for the words, “It would be great if…”
5. Things nobody raises their hands for
Opportunities are all over the place. If one passes you by don”t sit a lament over it. There will be more. Jack Welsh wrote about this in his book Winning. He said that if the deal of a lifetime comes along and you pass on it, don’t sit and talk about what could have been, get back out there and look for the next one.
II. Seize the moment
When the moment comes along and you realize it you have to go for it. Jump in and go, go, go. Don’t sit back and wait for the people around you to help you become the leader, the closer. Just do it (thanks Nike.) Don’t, however, leave those people by the side, they’re who will be helping you close. This is the point where you have to get excited. Jump right into everything the opportunity has to offer. You will need to begin writing list, figuring out who will do what, or what block of time you need to devote to which portion of the project.
Organize. You need to organize everything, the only way you are going to get anything done is by organizing. Microsoft project is a great way to get the organization going and engineers use it a lot for product development. We at TGI have used it off and on and may go back to it. It allows you to show which items are critical to the end result and who will need to do what. You don’t necessarily need MS Project, but it helps. You could instead just write lists of what people are doing on a week to week basis and make sure your team is getting them done.
Most importantly you need to stay enthusiastic about what you are doing. If you’re excited you get other people excited, and you get more done. That’s the best way to seize the opportunity, stay on track and get to the prize.
III. Close it out
Now I myself am learning how to close. If I knew and was good at it I wouldn’t have had a “discussion” with my boss. So I’m not going to sit here writing a lot about how to close. I can say this though, closing is all about keeping that enthusiasm straight through to the end. This blog is basically about all those things I’ve started and tried to become good at in the past and just fizzled my enthusiasm for before I got to the end.
You have to be able to see that the end is right around the corner and don’t put off the little things that could make the close happen. One more phone call to a manufacturer, one last control document, one last run, a few more forehands. Whatever it is just keep at it. If you’ve gotten close there’s a good chance you’ve done way harder or more creative work to get there than you would ever need to finish. You just need to take the plunge and do it.
In closing just remember to always be on the lookout for and opportunity, organize and be inspiring, and keep your enthusiasm to the end. Don’t stop short (a classic Mr. Costanza move). See it through to the end, whatever it takes, remember you’ve probably taken harder steps before that last little bit.