Not Making Enough From AdSense?
The placement of AdSense. This seems to be a hot topic for any Internet entrepreneurial blogs. Google writes about it often at their AdSense Blog. People, bloggers, just can’t get enough of determining the proper, most click-through area, to place their ads.
Having a blog network that I will admit to posting ads on in the hopes to earn money from my blogging efforts I too spend a little time tinkering with ad placement. I am not into re-inventing the wheel so you may notice the layout of my blog network looks a lot like those networks already available. I try new things every once in a while but haven’t tried out any full on experimentation with ad size and placement.
Why would I when others do it for us?
Case in point is a great little AdSense experiment that Tom over at Nothing Ventured ran for two months on his AdSense sites. His theory was that the way he was posting ads, 3 large rectangles per post, beginning, middle, end, gave him a lot of clicks but the payout per click was low due to too many ad impressions. He decided to switch to one large rectangle at the top of the post in hopes to make more per click.
His results show that both number of clicks and cost per click decreased, a lot. He is going to switch back to the old way and report any findings he has to his readers. It’ll be interesting to see if it was just a low click through month or if blatantly plastering ads promotes clicking. Either way rock on with your bad self Tom, great experiment and thanks for publishing the article! 