Erik’s Blog: Board Shorts and Business Suits

Over the past month I have been looking for ways to optimize and integrate advertising to increase revenue. I, along with bloggers in the Network I’ve started are putting in a lot of time to generate useful and insightful content and I figure it’s about time I try and monetize that content. (Sorry to those who think ads are the devil but seldom are things free in this world)

With that said I have been looking at ways to blend ads and use advertising that would be useful to readers and not just pollute my websites. Google Adsense, the king of online advertising right now, has many ways to blend ads. A lot of people may say that doing so tricks readers into clicking on ads. That may be so but the ads that appear on my sites look helpful and I’m sure take people most of the time to useful sites.

One of the newest things Google has done is to update their Adsense for Search by allowing the results to be viewed in your site rather than taking the reader to a google landing page. Now obviously this would make people click through on potential ads more but it also has the potential to make readers more at ease with the results and search through your site a little more.

Check out what Google has to say about it over at their Adsense Blog under the post titled Inside AdSense: Search no further than your own site.

technorati tags:Advertising, Google, Adsense, Money, Making, Internet