Why I’m Hiring Bloggers
As you know I’ve started Blogtown Press and have been looking to hire a few bloggers. I posted over on the network blog about the need and received one response from that and I also was able to talk to a friend of mine who I hired on as a blogger as well. We’re working on a one month trial basis, but so far so good.
The main reason for hiring bloggers is because I can’t blog on 12 different blogs, organize advertising for the blogs, promote the blogs, and launch other products and sites all at the same time. It’s just not possible for someone who also holds down a full-time job. So finally, I’ve been able to make enough money to tryout employing bloggers of my own. I’m making just enough money on my Internet endeavours to pay for a couple 2, 3 bloggers (yeah I’m from Wisconsin if you caught that).
Some people around me have asked, “Why hire bloggers if you’re only making enough money to pay them. Don’t you want to make money?”
I do, and that’s precisely why I’m hiring bloggers. See building blogs is a long term thing. You can get super lucky have a bunch of big name blogs think your the cats meow and you’re set. As long as you provide interesting content on an almost daily basis you won’t have any trouble. But if you’re trying to lay the foundation of a blog network, meaning multiple blogs, you need to put in a lot of time creating content, gaining readers, and moving up the search engine results pages.
By hiring bloggers, I can gain more pages, more content, more consistency, and do it faster.
I’m currently working on the payment terms which is why I say trial run. I’m not sure what how lucrative having full time bloggers on several of my blogs will be. My current plan is to increase the base pay that I pay bloggers over the next few months with the opportunity to make even more through percentage based payments. Of course, we’ll see how it goes.
The good thing about hiring bloggers now, is that I’ll always have the content they produce, so while I’m paying to see gains in the short term, there is also the possibility for long term gains by having the content always there.
And that’s why I’m hiring bloggers while Blogtown Press will make only a small amount.
Comments
Pingback from Helping Others Helps Me Succeed : Board Shorts and Business Suits
Time: February 14, 2007, 12:17 am
[...] I recently wrote about why I’m hiring bloggers and how it’s helped me build my blog network traffic 4 fold in three months. Sometimes when you’re trying to reach for big goals you gotta look for some help along the way. [...]
Pingback from Should you hire bloggers? - Flee the Cube
Time: December 18, 2006, 10:19 am
[...] When I ask the question “should you hire bloggers?” I’m really just trying to get you to ask yourself that question, if you haven’t already. It’s not a bad thing. And in my opinion, it’s not that hard to answer. You just have to break it down into some simpler questions. For Argentina’s Travel Blog, this is how the process went for me. [...]