Weblo Creates Webpage Trading Market
I recently read an article in Business 2.0 about a company that is trying to make it’s own market on the internet.. They’ve cleverly hid the fact that all their trading is web pages by modeling them after real life real estate and people. It’s called Weblo.com.
It’s really an interesting concept. They name and group all their pages by countries, states/provinces, cities/towns, streets, and even buildings. Pages are then created, “owners” add content, make money, pay tax to what those groups they fall under as well as weblo and voila, you have a virtual market contained on one site.
If you really look at the idea it’s nothing more than what people are doing over at SitePoint.com, Digital Point, or a plethora of domain name reseller places out there. Except, they organized it under one place, can monitor it (tax it), and have a concept that is unique. Some of the most searched for things are what to do in city X or what celebrity slept with whom. They just built themselves a whole new organized resellers market.
In Business 2.0 they state the company claims to make $2 million in this quarter alone, which I don’t doubt. If you head over to the site you’ll notice that most of the major cities, even the obscure ones are taken and it costs a few dollars to “own” each one.
However, the long term outlook for earnings on the sites might be a little more suspect. Unless they get a killer format and a ton of webmasters that just love creating content (like wikipedia) the pages created will be useless. Many other webmasters will be able to build sites and take most if not all of the traffic away from Weblo.
But if you look at the concept strictly from an entertainment point of view, theres a million ways the site can go and be profitable, they just have to keep the audience there. Good luck with that.