Erik’s Blog: Board Shorts and Business Suits

As most of you noticed, I haven’t really been blogging on any of my blogs for the past 2 years.  I’ve been consumed by my 9-5 which hasn’t allowed me to write, link, promote, or stay in the web too much.  Back when I was going strong, blogging daily, linking daily, and build my blog network, I was net about $600 per month.  Not too bad considering I was still working full-time and would do all my blogging in the evening and mornings.

But, even with the dry spell, not doing much of anything, all blogs losing pagerank completely, I’ve still managed to make money.  Every month I get a little bit in my paypal account and bank account via various advertising agencies.  So how much am I making still…

I’m happy to report that I’m still netting about $300 a month!  That’s right, doing nothing, still making about $300 a month.  Not too bad, and it shows you that even if you’re spending all this time on building an online presence, it can still provide you with much needed income.

This is just another reason that I’m giving it another go.  Hopefully smarter and wiser by hiring and editor to help me manage freelance bloggers. As well as focusing my efforts on one blog. I’m hoping this new focus will allow the figure to grow, at much more rapid pace, and with less effor than I put into it before I took my break.

As most of you know that have followed me over the years, I’ve gone off and on hiring writers to write on one ore many of my multiple blogs.  Over the year and a half however, I’ve basically done nothing on my blogs focusing most, if not all of my energy on my 9-5 (I’ll talk about what I’ve been up to in later posts).  But recently, I’ve been pulled, dragged, yanked, whatever, back into blogging.

I’ve hopped back in for several reasons. My blogs continue to get traffic, continue to get linked to, and continue to make money.  That and it was requested by one of the writers I hired a while ago to start my ideas back up and really give it a go.

This time however, I decided to be smarter than I had in the past. Previously I’ve payed generic writers to generate content for posts I’ve titled. This worked but produced kind of bland posts and didn’t last long. Next I hired bloggers, as freelancers, but had a hard time organizing and managing their writing. [Head over here to read about these and a few other ways to generate content for multiple blogs.

Other than having enough time to manage these writers, I spread their work and over multiple blogs about different subjects. None of the writers could feed off of what the other writer was doing and soon everyone became bored with the blog network.

So this time I needed a different strategy. I decided to put to use what I learned from doing things wrong and also what I learned from listening and reading what others had to say about the matter.

First, I decided I was going to focus on one blog. I wasn’t going to write on all my blogs and continue to spread my resources thin.  I live in Hawaii and was told by several people, once from Yaro Starak on a trip through Hawaii, that I should focus on this interesting niche. Done.

Next, I don’t have enough time to manage the site, build links, find advertisers, manage writers, edit, write, and develop a posting schedule. Instead I would need to bring on someone to take some of the day to day tasks off my list. It just so happened that I had someone looking and willing to do some of these task.  The person who wanted to get Aloha Update going again wanted to come on as an editor to manage writers, edit, write, and develop a posting schedule. Done.

Next, we would need to find writers interested in the topics and willing to help build a blog as freelance writers and not full-time bloggers. First task of my new editor, find writers. Over the course of a month she was able to find 10 writers wanting to write about the islands on a per post basis. Done.

While it’s only been a few weeks so I can’t say with certainty that this method will work down the road, we’ve been able to  generate at least two posts per day, keeping content fresh and building an audience.  Aloha Update now has regularly scheduled posts, writers comment on each others posts, and a genuine feel of community.

All this and I haven’t needed to make it a full-time job.

From time to time I’ve discussed on this blog managing multiple writers for my blog network, Blogtown Press. Mainly I’ve dealt with the odds and ends of finding, organizing, and paying bloggers to writer on one or many of my various blogs. Those articles are helpful but they haven’t really given tips on helping with the task of managing these writers through Wordpress.

Managing writers, even with wordpress can be a big task. While there are plugins that help you it’s always tough to sort through them all and find the plugins that help you the most. Well, I recently began to rekindle my interest with the internet, blogging, and building a business by paying freelance writers to build content and thought I’d begin to share some tips with my readers about how this process is going.

I’ll jump into the business side of things more a little later (recently I created an LLC for one of my blogs and hope to expand that blog into a full business with possible full-time employees.) But first let me pass along some information on a plugin I happened across. The plugin is Role Manager which allows you to set specific rules for the roles inherent in Wordpress and change how they act. While the codex for role management does a little bit to help you understand the roles capability, it doesn’t really give you full control over what these various roles can do. They’re predefined.

Well the Role Manager plugin lets you change that by providing an interface to manage the inherent roles. Also, which is probably the best part of the plugin, is that it allows you to create new roles and set options for them. For example, let’s say you have most of your writers setup as contributors but you want one of them to have the added ability to upload files, like images. You don’t want to give everyone the chance to upload files, because you might not trust everyone as much as this person to upload non-malicious files, so what do you do?

You can create a new role and set it to a contributor upload role, or whatever name you choose obviously. You can then have everything the same as the settings for a contributor but the new role will allow this special subset of contributors to upload files.

This is just one example but you can see how this wordpress plugin allows you to customize and better manage your writers and members of your wordpress site to be able to have more features than the defaults. This allows you, as an employer of freelance writers to give your writers more options without giving away all the accessibility of say, an Editor.